We're Viroqua Variety, a premier souvenir and gift shop here in Viroqua, WI. Our shop is filled with hemp bags, purses and wallets, funky hip bags and backpacks. We also offer our own unglaciated clothing line, which celebrates the beautiful hills and valleys of our region that were untouched by the glaciers. We also carry a large selection of souvenirs, as well as books, candles, and more. Whether you're looking for clothing, gifts, or other souvenirs, our friendly staff is ready to help. We carry all sorts of tourist-oriented items and gifts that are perfect for just about anyone. We strive to provide you with a small town shopping experience.